NextGen Scope

From Our Members and Advocates
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July 28, 2016

Executive perceptions of the millennial mindset are repeatedly skewed and misinterpreted by media reportings and personal theories. Times have changed...

April 27, 2016

 

Are all millennials created entitled or do new work processes skew the perception of the millennial work ethic?

 

Many companies love to use the word i...

Recently, a senior JWT executive accused the agency's CEO of sexism, racism, and harassment. In the wake of these accusations, the CEO has stepped dow...

March 24, 2016

The most common misconception about social media is that it is necessary to use all platforms. The issue is there are too many platforms available to...

March 14, 2016

There is something to be said about the current state of communication. By this I mean, the death of proper writing is rapidly approaching. It’s not t...

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