NextGen Scope

From Our Members and Advocates
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Back in 2008, I was on the brink of graduating with an undergraduate degree in marketing, and spent a significant portion of my free time searching fo...

July 6, 2017

Q: "A public relations, marketing, advertising or HR discovery that gave you that ah-ha moment?"

Remember the climactic scene in Napoleon Dynamite? Aft...

December 16, 2016

Doubt by definition is the hesitation to believe. In times of change, many people seem to find comfort in doubt and appear to be just fine living in m...

November 23, 2016

“You’ve changed the shift.”

This statement by Steve Doctrow, EVP of global entertainment public relations and marketing agency Rogers & Cowan, perfectl...

October 17, 2016

The transition of high school to college is one of great significance. It is an inevitable transition for those pursuing a college career. College stu...

As a little girl, my parents often told me about the beauties of America; how the opportunities were limitless and anyone could become anything that t...

May 10, 2016

How you dress should represent how you think, not who you think you should be. Most professors and employers preach dress for success, yet often times...

April 27, 2016

 

Are all millennials created entitled or do new work processes skew the perception of the millennial work ethic?

 

Many companies love to use the word i...

Seventeen unique and diverse individuals from across the country came together to meet in New York City. Even though we had never physically met in pe...

Recently, a senior JWT executive accused the agency's CEO of sexism, racism, and harassment. In the wake of these accusations, the CEO has stepped dow...

March 24, 2016

The most common misconception about social media is that it is necessary to use all platforms. The issue is there are too many platforms available to...

March 14, 2016

There is something to be said about the current state of communication. By this I mean, the death of proper writing is rapidly approaching. It’s not t...

February 23, 2016

Take the Pew Research survey and find out how millennial you are compared to the majority of millennials.

http://www.pewresearch.org/quiz/how-millenn...

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