NextGen Scope

From Our Members and Advocates
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November 23, 2016

“You’ve changed the shift.”

This statement by Steve Doctrow, EVP of global entertainment public relations and marketing agency Rogers & Cowan, perfectl...

June 1, 2016

Gender does not exist anymore.

 

Perhaps a more suitable way to put it is gender does not matter anymore. The constant fight between male, female, trans...

May 23, 2016

Last week I had the pleasure of attending the global WorldCom conference in Brussels, Belgium to discuss the millennial generation with top executives...

Seventeen unique and diverse individuals from across the country came together to meet in New York City. Even though we had never physically met in pe...

Recently, a senior JWT executive accused the agency's CEO of sexism, racism, and harassment. In the wake of these accusations, the CEO has stepped dow...

March 24, 2016

The most common misconception about social media is that it is necessary to use all platforms. The issue is there are too many platforms available to...

March 14, 2016

There is something to be said about the current state of communication. By this I mean, the death of proper writing is rapidly approaching. It’s not t...

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