NextGen Scope

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“I’d rather listen and say one or two memorable points than speak any chance I get and be forgotten.” That was the first – and memorable – piece of ad...

April 4, 2017

A common denominator in the often-confusing millennial conversation are words like “transparency” and “authenticity.” These are ideas that have remain...

November 23, 2016

“You’ve changed the shift.”

This statement by Steve Doctrow, EVP of global entertainment public relations and marketing agency Rogers & Cowan, perfectl...

October 6, 2016

Growing up, dinner was served by 6 p.m., to contact a friend you called them through the home telephone in the kitchen where everyone could listen to...

As part of the Plank Center for Leadership in Public Relations’ Fellowship for Educator’s Program, I’m spending two weeks at Home Depot’s corporate co...

April 27, 2016

 

Are all millennials created entitled or do new work processes skew the perception of the millennial work ethic?

 

Many companies love to use the word i...

Seventeen unique and diverse individuals from across the country came together to meet in New York City. Even though we had never physically met in pe...

Recently, a senior JWT executive accused the agency's CEO of sexism, racism, and harassment. In the wake of these accusations, the CEO has stepped dow...

March 24, 2016

The most common misconception about social media is that it is necessary to use all platforms. The issue is there are too many platforms available to...

March 14, 2016

There is something to be said about the current state of communication. By this I mean, the death of proper writing is rapidly approaching. It’s not t...

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